The announcement that the iconic and beloved Bertie Beetle Showbag would not be available at the 2023 Perth Royal Show caused quite a stir.
During the middle of show week, we managed to secure a limited stock of Bertie Beetle Showbags and took advantage of this opportunity to launch a campaign - a Bertie Beetle Scavenger Hunt.
We promoted the hunt on social media, resulting in an overwhelmingly positive response, with showgoers of all ages participating and enjoying the experience. We saw the overall highest attendance at the 2023 Perth Royal Show, on the first day of the Bertie Beetle Scavenger Hunt.
Role:
Digital Design | Social Media Marketing
Digital Design | Social Media Marketing
2023
Perth Royal Show
Claremont Showground