Food is a big part of culture and identity. For many, food is a way to pass down traditions, reconnect and stay connected to their culture. When cultural food is modified to appeal to a western audience, the cultural aspect of the food is erased.

Changing the flavour or changing its name is changing its history and cultural meaning. It is the whitewashing of food.
Asli, is an Indonesian premade spice brand that focuses on preserving cultural identity through food. 
Back to Top